WATCHPOINT:
It should be a given that vehicle manufacturers have more political
clout in some countries than consumers. Yet I am simple man with
100,000s of miles on my cars. The surest sign that I should not trust a
component or its manufacturer is that it fails...even once. I stopped
replacing parts with the same thing or from the same manufacturer
(where is the logic in that?!!) decades ago and have had a more
reliable and safer life since. Almost all vehicle components are made
by many manufacturers and different manufacturing areas with different
sub-suppliers, most often all with long trouble-free histories. Why
take a risk on something new from a producer who has proven themselves
capable of producing defective components? On the other hand, it is the cheapest solution for a car manufacturer to use something from the same faulty component supplier to mitigate their inconvenience and outlay. If they want to send me something, I will put it on the shelf or sell it and install something more trustworthy..preferably from another manufacturing area and a tried and true component. I refuse to be just another sheep. Life is too short and the world is full of great automobile components. |
WATCHPOINT : Defects and recalls are a function of new design, new techniques and new components. We are all aware of that since our birth. I remember my Dad's warning over 70 years ago about how to never buy the first 2 years of a new model's manufacture. So we all walk into most of these things with eyes open. In my case, my first priority
is to have a functioning fun and reliable car, not to bring lawsuits or
to feel righteously indignant. When faced with an not-unexpected defect
of whatever nature,
my first goal is to get the thing safely and legally back on the
road and assure myself, as best possible, that that same fault will not repeat itself. |
WEBMASTER NOTE: I have been dismayed
over the last 25 years to see the reputation of Morgans unjustly
change. Expressions of "they all do that" can now be heard constantly
from the newer group of owners. This
simple fact is that Morgans, up to the mid-1990s, were considered as reliable or better when
new as any other marque. The warranty may have been
short but it was, in practice, incredibly generous if/when needed. This only began to change after 1995. There were potent reasons for this: 1. An Aged Morgan Population (cars and owners) The overwhelming majority of Morgans on the road are not new. The average vehicle finds itself in a scrap (break up) yard after 12 years. The average 4-wheeler Morgan on the road would be closer to 40 years. Many suffer a lack of maintenance. Wear takes its toll on all of them as with any machine. Though addressing these issues was once a forte of this Community, it has ended during the present generation of owners AND residual prices are now far beyond the younger and more energetic part of world. The expression of "they all do that" for these generations of Morgans reflects the costs of expert help today and the new owners' relationship to their cars, not inherent defects per se. I imagine the expression relieves feelings that the curatorship is not going well for the lack of care and money. 2. Altered Business Plan: Peter Morgan had a very hard experience discovering the best business plan. He deduced, whether by analysis or fine instinct, that small volume manufacturers cannot follow a path of constant change without great risk and greater cost. Automobile industry magazines state that the minimum number of beta models necessary to achieve a sustainable modification is 5000. That number is small for a normal automobile manufacturer and they can absorb the onerous warranty and compliancy costs involved. Small companies cannot. Peter rightly became wary of any change, to the point of paranoia. That produced the highest relative profits in the MMC's long history by the 1990s. Charles Morgan never understood this and set the company on a wholly new path of constant modification and development, the more so as he achieved greater control. Losses mounted, but one new model or modification after another continued without end. Each attempt to cure defects leads to the risk of new ones. Soon liquidity came from the sale of needed assets garnered over generations and later from huge government grants. Running expenses spiked but change continued unabated. 3. Regulatory Forced Changes As well, even with the traditional (aka "classic) models, changes were forced by new legislation and required new technology, incapable of average owner/dealer repair. As a MMC Chairman once confided to me "we can build reliable trads until the cows come home, but we cannot produce anything more sophisticated than that.". Change became the new Morgan template and that has continued to this day. Aston Martin and Ferrari minds are not what this company needs. Their experience and training must aggravate the problems. 4. The Work Force. The losses forced extreme measures and cost cutting. The company turned to from a decades-trained work force to a government subsidized one, under official training programs. Expertise dropped. Outsourcing also became part of the new template and the Factory became an assembly plant, a system which also produces more inconsistencies and issues. 5. Warranty Coverage This became a luxury the company simply could not afford. Perhaps the availability of unlimited funding the new owners enjoy will rectify this. Additionally, the wave of new dealers does not have the skills with the older models and the entire network is unfamiliar with the totally new models. The plummet in hands-on skills in the western world makes any repair extremely expensive. SUMMARY The result of obstacles to build quality, minor and wholesale change and ever-more complex technology and add-ons is apparent. I will not dwell on it. One can find other opinions of today's Morgan forums. Sadly the new owners of the company, with their appointees in control, have embraced this patently unsuccessful path (confirmed by a glance at the Companies House filed Financials since 1999). However, it is sad to see the new Community's acceptance of this along with the new owners misunderstanding of what has and is happening. I have owned three Morgans and traveled 100,000s of miles in them. They ultimately became the most reliable vehicles I have ever owned! |